The marketing plan
The Great Estate-Chesterton Group offers a Marketing Plan which is tailored to each individual property. The Plan covers various factors such as: the type of property and the speed in which the sale is required. All the marketing plans include the following points.
Extensive database of potential buyers
The Great Estate-Chesterton Real Estate Group has established an important extensive database growing daily of over a thousand potential buyers worldwide.
Advertising on the internet
The Great Estate & Chesterton Real Estate Group is the leading real estate agency for advertising your property on the internet. Two external IT and marketing companies and four in-house professionals check daily to ensure that the properties are always highly visible on the net.
Our website - www.greatestate.it
For our vendors/sellers, we pride ourselves on the high rankings and visibility achieved by our website thanks to significant IT investment. Completely revised in October 2012, this website is not only in Italian but is fully translated into English, Russian, German, Chinese and has landing page in Dutch and French.
In addition to our corporate website we have many specific domain names for each type of property and each of these have been designed and developed to be as visible as possible by search engines. This is continuously checked by both external and in-house professionals.
This type of investment ensures that the Great Estate -Chesterton Real Estate Group have a greater internet visibility as well as planning effective advertising strategies. This is the best way to achieve the top rankings for our website and to promote our homepage.
National and international portals
We are present in all the important national and international real estate portals, in order to give the best visibility possible. Our professionals check their performance daily and insert new portals if need be.
ITALIAN NATIONAL PORTALS
UK AND INTERNATIONAL PORTALS
RUSSIAN INTERNATIONAL PORTALS
GERMAN INTERNATIONAL PORTALS
NETHERLANDS INTERNATIONAL PORTALS
SWEDISH INTERNATIONAL PORTALS
CHESTERTON & HUMBERTS INTERNATIONAL
Great Estate is proud to be the exclusive representative for Chesterton International Real Estate Agency based in London for the Italian market. Chesterton International is an English real estate agency founded in 1805 and continues to be the leading luxury real estate agency worldwide. They have over 60 locations in the UK and a further 12 throughout the world. This important international partnership together with ongoing marketing brings greater visibility to Great Estate exclusive properties. Thanks to this partnership we get daily exposure on the internet and the opportunity to establish many contacts worldwide.
Italian Real Estate Network Great Estate
Each property will be actively marketed through this network, with the help of 25 additional affiliated real estate agencies throughout Italy, therefore increasing the possibility of finding you the perfect buyer.Objective of group is to cover all national territory in 2014 with the condivision of the project with over 50 agencies
National and international property shows
We attend national and international property fairs and thanks to our partnership with Chesterton International, we have an excellent and professional reputation. We have representation at such shows in Italy as Rome and Milan and International shows in London, Utrecht, Moscow, and Beijing.
International network of estate agents
Great Estate & Chesterton real estate group has established important partnerships over the years with the best real estate agencies in the world. We promote our property data base daily through these international agencies. Thanks to our partnerships, we are present in the United States, United Kingdom, Holland, Russia, Germany, and Switzerland and, more recently, we have established important new partnerships with Chinese agencies.
Advertising in magazines
We actively market properties in both national and international publications such as; Ville & Casali, Dove, Dimore, Country Houses, Il Sole 24 Ore, Corriere della Sera, Milano Finanza, and The Financial Times the Daily Telegraph, The Sunday Times, London Evening Standard, Italy Magazine, Gemme Magazine, Money Week Magazine and House and Country.
Our magazine is printed twice a year and distributed to the best, exclusive locations, such as hotels, restaurants, spas, lawyers’ offices and so on. We also send out our magazine by mail to thousands of our best clients worldwide.
LOOK THROUGH OUR MAGAZINE
Magazine on-line of Great Estate & Chesterton group
Great Estate & Chesterton real estate group’s Online Magazine
A young minded and dynamic team has always characterized the Great Estate & Chesterton real estate group; in January 2014 "Great Estate Magazine" was launched. The online magazine explains to the general public the nature of our work and what we do. From behind the scenes of our great success, exclusive content, news and information on the property market, interviews, advice on investments in Italy and abroad, to tips from professionals who accompany us as well as much, much more. A new, useful and pleasant way to enter the world of the real estate industry, driven by the professionalism and experience of the Great Estate & Chesterton real estate group.
Developing marketing plans
The extensive advertising that the Great Estate Chesterton Group accomplish
is evident in all the points mentioned above. This has led to
an increased internet presence which would be difficult to guarantee
with other real estate agencies in the market. Our consultants will be
able to realise any sellers request or needs with our many interesting
marketing possibilities that we offer.
Here are some examples:
• International Basic Package
• Package Russia
• International Gold package
• Specific google adwords campaigns