The marketing plan
The Great Estate-Chesterton Group offers a Marketing Plan which is tailored to each individual property. The Plan covers various factors such as: the type of property and the speed in which the sale is required. All the marketing plans include the following points.
Extensive database of potential buyers
The Great Estate-Chesterton Real Estate Group has established an important extensive database growing daily of over a thousand potential buyers worldwide.
Advertising on the internet
The Great Estate & Chesterton Real Estate Group is the leading real estate agency for advertising your property on the internet. Two external IT and marketing companies and four in-house professionals check daily to ensure that the properties are always highly visible on the net.
Our website - www.greatestate.it
For our vendors/sellers, we pride ourselves on the high rankings and visibility achieved by our website thanks to significant IT investment. Completely revised in October 2012, this website is not only in Italian but is fully translated into English, Russian, German, Dutch and French.
Websites structure
In addition to our corporate website we have many specific domain names for each type of property and each of these have been designed and developed to be as visible as possible by search engines. This is continuously checked by both external and in-house professionals.
Google adwords
This type of investment ensures that the Great Estate -Chesterton Real Estate Group have a greater internet visibility as well as planning effective advertising strategies. This is the best way to achieve the top rankings for our website and to promote our homepage.
National and international portals
We are present in all the important national and international real estate portals, in order to give the best visibility possible. Our professionals check their performance daily and insert new portals if need be.
NATIONAL PORTALS
INTERNATIONAL PORTALS
RUSSIAN INTERNATIONAL PORTALS
DEUTCH INTERNATIONAL PORTALS
NETHERLANDS INTERNATIONAL PORTALS
Chesterton & Humberts International - www.chestertonhumberts.com
Great Estate is proud to be the exclusive representative for Chesterton International Real Estate Agency based in London for our Italian regions of Umbria, Tuscany, Le Marche and Sardinia. Chesterton International is an English real estate agency founded in 1805 and continues to be the leading luxury real estate agency worldwide. They have over 60 locations in the UK and a further 12 throughout the world. This important international partnership together with ongoing marketing brings greater visibility to Great Estate exclusive properties. Thanks to this partnership we get daily exposure on the internet and the opportunity to establish many contacts worldwide.
Italian Real Estate Network Case&Houses - www.caseehouses.it
Each property will be actively marketed through this network, with the help of 25 additional affiliated real estate agencies throughout Italy, therefore increasing the possibility of finding you the perfect buyer.
National and international property shows
We attend national and international property fairs and thanks to our partnership with Chesterton International, we have an excellent and professional reputation. We have representation at such shows in Italy as Rome and Milan and International shows in London, Utrecht, Moscow, and Beijing.
International network of estate agents
Great Estate & Chesterton real estate group has established important partnerships over the years with the best real estate agencies in the world. We promote our property data base daily through these international agencies. Thanks to our partnerships, we are present in the United States, United Kingdom, Holland, Russia, Germany, and Switzerland and, more recently, we have established important new partnerships with Chinese agencies.
Advertising in magazines
We actively market properties in both national and international publications such as; Ville & Casali, Dove, Dimore, Country Houses, Il Sole 24 Ore, Corriere della Sera, Milano Finanza, and The Financial Times the Daily Telegraph, The Sunday Times, London Evening Standard, Italy Magazine, Gemme Magazine, Money Week Magazine and House and Country.
Complimentary magazine
Our magazine is printed twice a year and distributed to the best, exclusive locations, such as hotels, restaurants, spas, lawyers’ offices and so on. We also send out our magazine by mail to thousands of our best clients worldwide.
LOOK THROUGH OUR MAGAZINE
Developing marketing plans
The extensive advertising that the Great Estate Chesterton Group accomplish is evident in all the points mentioned above. This has led to an increased internet presence which would be difficult to guarantee with other real estate agencies in the market. Our consultants will be able to realise any sellers request or needs with our many interesting marketing possibilities that we offer.