Differently from the basic package, this alternative gives and grants the opportunity to enter a wide international market.
The Silver package offers:
- Standard package;
- Professional photo shooting service;
- Electronic Brochure in English and Russian;
- Distribution of the articles and/or the electronic brochure in the most popular Social Networks (Facebook, Twitter and GooglePlus);
- Specific study of the keywords for indexing in the AdWords campaign and of the property’s landing page on Great Estate website;
- Distribution of the property information with the international partner agencies;
- Publication on all the international real estate websites, random position rank;
- Online statistics access.
The seller will transfer a down payment of € 1.500,00+VAT that will be deducted from the agency’s commission fee at the moment of the purchase. This down payment allows to amortize Great Estate’s expenses for the promotion of the property in the most relevant global channels, in relation to the property type and the target market. In addition to the basic standard package, there are many other services of utmost importance to ensure visibility on the internet and on the international market. The first essential step to introduce and present your estate in the foreign market is the photo shooting service: For this, we have an in-house professional photographer who will carry out all the art work for each property. Your property’s main features and details will stand out from this service, that will take the best out of your apartment, farmhouse, villa, castle or village. The translations will be needed to spread the electronic brochure on the global field. The basic communication for the foreign market will be entirely translated into English and Russian by native mother-tongue speakers. Translations will always take into account the indexing keywords of each language and of the social and cultural background of the target market. On the base of the estate’s ID written by the agent during the acquiring, we will create a multilingual landing page to insert the property in our website and on the internet platforms we manage, to have a higher visibility on international level. All the properties will benefit of the distribution on the social channels and networks handled by Great Estate, in order to obtain the largest diffusion within the internet. An in-house expert always updates socials and studies specific keywords and tags to gain the greatest number of potential interested clients possible. The marketing packages can be expanded with specific activities in the social networks, such as the creation of focused AdWords campaigns on Facebook and Twitter. Nowadays the distribution goes also through search engines, especially Google which, in Europe, has a coverage swinging between the 80% and the 96% and in the USA it is beyond the 60%. These data are the outcome of an average among the statistics of the net during the time period 2013-2014 and also confirmed by Italian companies such as Audiweb.it, which periodically checks on the use of the net for commercial and marketing purposes. AdWords. The use of AdWords campaign for the property promotion aim, guarantees a huge coverage on the international market. AdWords is a promotional advertising system that uses keywords for the indexing within the most world wide famous search engine, Google, and its operating systems such as Android and other Mobiles.