Cookie Policy 231 GreatEstate.it

This information is intended to illustrate the software tools, generating cookies or other identifiers, adopted on the website www.greatestate.it; we use these tools to make our site work better, understand how you interact with it and improve its usability, evaluate performance and identify problems, optimize the user experience, measure the audience, customize content and measure its effectiveness, and interact with the most used social platforms.

What are cookies and what is their purpose

The cookie is a small packet of data, generated and managed directly by your browser, following instructions received from the webserver of the site and/or from the code on the page visited, and stored in your device, in order to store useful information later; some have a duration limited to the browsing session (so called session cookies) while others have a set date and therefore remain until expiration (so called permanent cookies).

Cookies typologies

There are different types and possible classifications of cookies; to learn more, please visit the dedicated page on Wikipedia; for the purposes of this information, also in compliance with the recent provision 231 of the Authority for Protection of Personal Data - Guidelines for cookies and other tracking tools, we highlight two particular categories: technical cookies and profiling cookies.
Technical cookies are those strictly necessary for the operation of the platform, they are usually generated directly from the website, and can be installed without the user’s prior consent.
Profiling cookies are used to create user profiles, to propose advertising based on their preferences or create special functions that interact with third-party tools and sites; in general, they require the user’s consent.
First of all, we inform you that you can set your browser not to use cookies, whether they are first-party or third-party, by following one of the various guides available on the InterNet; always through the browser, it is also possible to remove the cookies present in the local memory of the device. We point out that disabling/deleting cookies could result in total or partial compromise of the functionality of our website.
Our cookie management panel, present in the footer of each page of this site, allows you to enable or disable each individual tool using cookies subject to consent.

List of using-cookies tools

Technical cookie used by the cookie management panel, which allows you to store the choices made by the user.
Legal basis: legitimate interest - Duration of the cookie: 180 days - Place of processing: NL / ITA.

Technical cookie used to store user-side configurations of the various API’s and databases making up the GE information infrastructure.
Legal basis: legitimate interest - Duration of the cookie: session - Place of processing: NL / ITA.

Google Analytics is a Web Analytics service, provided by Google, which allows you to analyze detailed statistics on visitors to our website; the anonymization function has been set, which makes it comparable to a technical cookie.
Legal basis: legitimate interest - Duration of the cookie: 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.

Google Tag Manager is a platform that allows you to manage the codes and various tags related to the website tracking and analysis codes.
Legal basis: consent - Duration of the cookie: 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.

The Youtube platform is used to show multimedia content on the site, such as videos on real estate property cards and multimedia content in general.
Legal basis: consent - Duration of the cookie: 730 days - Place of processing: USA - Privacy Policy - Go to the official website for more information.

List of tools adopted, generating identifiers

Facebook Pixel is a measurement and retargeting tool that allows us to analyze and optimize our advertising campaigns, in order to optimize them and have operational and statistical feedback.
Legal basis: consent - Identification duration: session - Place of processing: IRELAND / USA - Privacy Policy - Go to the official website for more information.

HotJar is a behavioral analysis tool that allows us to analyze user behavior on pages, in order to improve the usability of our site and therefore the user experience, and make the portal more efficient.
Legal basis: consent - Identification duration: session - Place of processing: IRELAND / USA - Privacy Policy - Go to the official website for more information.

OpenStreetMap is a service, provided by the OpenStreetMap Foundation, which allows us to display geographic data in the interactive maps of our site.
Legal basis: consent - Identification duration: session - Place of processing: NL & UK - Privacy Policy - Go to the official website for more information.

Recaptcha is a service from Google that allows us to prevent spam and protect the website from abuse.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Go to the official website for more information.

This is a service offered by Adobe, which allows you to insert special fonts on the pages of the website.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.

Plug-in used to implement the virtual tour function in property listings.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND - Privacy Policy - Go to the official website for more information.

Plug-in used to implement the virtual tour function in property listings.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.

This is the software component that allows the interaction of our site with the Twitter social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND & USA - Privacy Policy - Go to the official website for more information.

This is the software component that allows the interaction of our site with the Pinterest social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND & USA - Privacy Policy - Go to the official website for more information.

This is the software component that allows the interaction of our site with the Linkedin social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: USA - Privacy Policy - Go to the official website for more information.

This is the software component that allows the interaction of our site with the Facebook social platform.
Legal basis: legitimate interest - Identification duration: session - Place of processing: IRELAND / USA - Privacy Policy - Go to the official website for more information.

More information about cookies

In case of doubts, you can address any request or exercise your rights, as indicated in our privacy policy, simply by sending us an e-mail to or directly to our data protection officer, to their appropriate address ..
Regarding the deletion of personal data from the Facebook SSO plug-in, we have provided a specific instruction page.

Processing controller

The Data Controller is Great Estate Immobiliare s.r.l. with registered office in Palazzone - Via Piana, 15 - 53040, San Casciano dei Bagni - Siena - ITALY.